“Confident, dynamic, on trend and empowering” is what defines S by Serena! Wait, what is that? Keep on reading and we’ll talk you through one of the side hustles of the King of WTA, Serena Williams! Excited? Let’s goo!
What is S by Serena? Well, this is a female, all-inclusive clothing line that Serena has launched in 2018 – featuring several pieces that she designs herself.
The brand’s signature style embodies the spirit of its founder & introduces styles that are a mix of classic and contemporary designs, featuring bold colors, prints, and textures that reflect Serena’s own personal style and fashion sense. The brand’s collections include everything from casual wear like T-shirts and sweatpants to more formal pieces like blazers and dresses, as well as accessories like handbags and jewelry.
S by Serena has received critical acclaim for its inclusive approach to fashion, with sizes ranging from XS to 3X and a range of styles that cater to different body types and tastes. The brand has also embraced sustainability, using eco-friendly materials in its designs and implementing eco-conscious practices in its operations.
But, why would someone as successful & busy as Williams dabble into the world of entrepreneurship? Well, passion obviously. A diversified income stream, maybe. Room for creativity, without a doubt. A sense of fulfillment beyond her career, that’s interesting as well!
An inspiration, she is! We believe Serena Williams is a great example for those who are considering a side hustle for their own. Just keep in mind that it’s all about finding the perfect balance and staying focused on your goals!
What’s next for S by Serena? As per Refinery29, the pro athlete is focused on expansion and reaching
new heights with her brand.
“We’re just going to continue to grow our brand,” she said. “We’re actually working on a grand plan right now, as to where we want to grow now that I have time to focus on it more. Who is our customer? And how do I want to acquire new customers? Those are all kinds of things that we’re working on and trying to figure out.”
